The day was established as part of The Choose Women Movement, founded by Wendy Diamond, a social entrepreneur and advocate for gender equality. It originated as an offshoot of Giving Tuesday, with a specific focus on empowering women and ensuring their voices are heard, their contributions recognized, and their challenges addressed.The idea behind Choose Women Wednesday was simple yet powerful, women form the backbone of families, communities, and economies, yet they continue to face systemic barriers in education, employment, and leadership. By dedicating a day to consciously choose women be it through supporting women-led businesses, amplifying their stories, or advocating for their rights the movement aims to create a ripple effect of change that uplifts not just individuals, but society as a whole.

The history of this day is deeply rooted in the understanding that women’s empowerment benefits everyone. From grassroots initiatives that champion women entrepreneurs to corporate campaigns pledging better representation, Choose Women Wednesday has grown into a global movement inspiring people to act. Over the years, it has become a platform to highlight issues like gender inequality, pay disparity, and access to education while celebrating the resilience and achievements of women worldwide.